Jacob Featured on Education Marketing Leader Podcast

I was featured last week on the Education Marketing Leader Podcast, where I discussed my recent role as a Web Content Specialist at Commonwealth University of Pennsylvania.

In the recent conversation on the Education Marketing Leader Podcast with Chris Rapozo, I shared insights into the complex digital transformation involved in merging Bloomsburg University, Lock Haven University, Mansfield University, and Lock Haven University - Clearfield into Commonwealth University of Pennsylvania. This consolidation required our Strategic Communications and Marketing Web Team to unify the digital identities of these distinct institutions into one cohesive website.

The process involved migrating all content to a unified CMS, ensuring seamless user experiences while preserving each campus's unique identity. We conducted rigorous content audits to prioritize essential information, optimized SEO with strategic redirects, and remained adaptable to the evolving project demands. The success of this digital merger highlights the importance of meticulous planning, stakeholder communication, and flexibility in navigating large-scale digital transformations

Preserving the legacy and identity of each campus was a priority. We ensured that the new digital space reflected each institution's distinct histories, mascots, and colors, maintaining a connection to their roots for students and alumni. This attention to detail helped smooth the transition, allowing the new unified platform to honor the past while embracing the future.